Let us help you be heard
UnMute knows how to cut through the noise. As founders of startups, we have an acute appreciation of how important it is to align your messaging with your strategic priorities.
Darren Boey
CEO
UnMute’s founder Darren Boey is a professional storyteller who combines 25 years of journalism, public relations and digital marketing with his own start-up experience to help CEO/founders and their teams find their voice in an increasingly noisy world.Darren started his media career in 1998 at The Age in Melbourne, Australia. In 1999, he joined Bloomberg News to expand his repertoire into financial news. He moved to the firm's Sydney office the following year.In 2004, Darren landed in Bloomberg Hong Kong to cover Asia Pacific equity markets. He was soon promoted to lead regional coverage of Asian equities, in time for the collapse of Lehman Brothers and the start of the Global Financial Crisis. Darren's team was part of Bloomberg's award-winning coverage of the market fallout.In 2013, Darren joined Bloomberg's Asia finance team as an editor, where he focused on financial technology and innovations at financial institutions.
Startup life
Darren left Bloomberg to join one of Asia's first crypto payments companies as Chief Communications Officer. Working closely with the entire C-suite, Darren built out the internal and external communications functions for the fast-growing start-up. He also worked on and led internal projects in blockchain and gaming, honing his skills in strategic leadership and project management.Over 2021–2023, Darren led a team that built The AllStar, a global sports app, and a news desk to go with it. Listed in the Play and Apple app stores, The AllStar now has more than 200,000 downloads, with global website traffic that peaked at 100,000 readers a month.
The UnMute team
Peggy Wu
PR Operative
A 13-year Asia communications specialist Peggy was previously at Monk’s Hill Ventures, a leading early–stage tech VC firm in Southeast Asia. She was also a Managing Director at Teneo, and held senior roles at Ryan Communications, Fleishman-Hillard and Edelman.
Maybelyne Ng
Marketing & Communications leader
With 16 years’ APAC experience driving brand growth, digital strategy, and ROI for global firms like CBRE, Colliers and Benoy, Maybelyne joins us as our new Director of client relations and strategy.
Konrad Chan
Creative Director
Konrad is a creative director with a video fetish. Over the past five years, he has been a one-stop-shop for businesses with video needs. He has worked with big-name brands like Calvin Klein, Adobe, and Marriott, as well as small businesses and startups.
KISSLabs
Design Partner
KISSLabs is a branding and creative agency led by Fiona Gore and Caspian Ievers. UnMute works with KISSLabs to delight and enchant people through story telling: to bring a client’s brand DNA into a meaningful narrative that informs every touch point giving it life, soul, and a distinct sense of style.
