Structure the chaos. Systemise the output.
AI confidence for marketers and communicators
Promptworks by UnMute is a tiered program that helps marketing and communications professionals build the skills, systems, and confidence to lead in this AI-powered era.
The problem
Most marketers use AI tools like ChatGPT in fragmented, unsystematic ways.
Outputs vary wildly depending on whoʼs prompting and how
Teams lack structured methods for scaling consistent messaging
There's no shared system for brand tone, audience targeting, or content goals
What Promptworks solves
Promptworks transforms ad hoc prompting into structured, strategic output – boosting speed, quality, and brand alignment for individuals and their teams:
Standardise outputs across writers, teams, and use cases
Accelerate content production without sacrificing quality
Maintain brand safety and audience alignment at scale
Free up senior talent to focus on strategy, not micromanaging messaging
What you’ll learn
Tiers
0–1
These tiers introduce the value of prompting and aim to deepen curiosity about AI tools. They show what good promopts look like and what's possible in marketing and communications with AI.
Tiers
2–2.2
These tiers focus on capability–building, delivering tangible value through hands-on prompt training and exercises. They lay the groundwork for deeper systemisation.
Tiers
3–4
These tiers mark the shift from service to infrastructure–focusing on strategic dependency that drives long-term monetisation and retention.
A structured path to AI fluency
Tier 0
Get your team speaking the same AI language before you even begin.
AI readiness
Format: Self-serve kit (primer and quiz) for the introductory session (Tier 1)
Best for: AI-curious teams and individuals
A short explainer: "What is Prompting?"
A glossary of key terms
An optional AI readiness quiz
Outcome:
Align your team with shared language and foundational understanding beforemoving into hands-on work.
Tier 1
An engaging primer that reframes prompting as a strategic skill, not a technical gimmick.
Promptworks intro
Format: 60-minute live webinar
Best for: Anyone curious about how AI can enhance communications and marketing.
What prompting really is (and isnʼt)
How to spot the difference between strong and weak prompts
Real-world use cases in marketing and PR to inspire you
Outcome:
Reframe how your team thinks about AI and prompt-based collaboration. Leave with immediate and actionable takeaways.
Tier 2
Our flagship session—where theory becomes structured, scalable prompting practice.
Promptworks workshop
Format: 3-hour hands-on workshop
Best for: Comms and marketing teams or individuals ready to build internal AI fluency
10 principles of effective prompting
How to prevent hallucinations and errors
How to structure prompt libraries and workflows
Exercises tailored to your team's workstreams
Outcome:
You will emerge as a skilled prompt engineer, with knowledge about systems to help your team build faster and stay on-brand.
Tier 2.1
A live coaching session to fix real prompts and reveal whatʼs possible with structured instruction.
Prompt clinic (optional add-on)
Format: 4560 minute interactive session
Best for: Teams who want to see prompting applied directly to their work
Real-time prompt troubleshooting - live prompt refinement
Interactive Q&A
Coaching on real-world content scenarios
Outcome:
See how structured prompting can fix inefficiencies in everyday tasks.
Tier 2.2
A quick-start deployment of your first Custom GPT and prompt toolkit.
Promptworks build lite
Format: Fixed-fee system starter pack
Best for: Teams or individuals looking to pilot GPT-based systems with low lift
A Custom GPT assistant trained in your brand tone
5 reusable prompt templates
A quick-start user guide
Outcome:
Deploy your first AI-powered assets with minimal effort.
Tier 3
Full-service consultancy to embed prompting systems, libraries, and brand-trained AI
assistants.
AI systems consultancy
Format: 14 week custom engagement
Best for: Teams ready to operationalise AI across comms functions
An audit of your content workflows
A complete prompt library tailored to your use cases
A brand-trained Custom GPT system with handover support
Outcome:
A ready-to-run AI assistant that scales your tone, logic, and speed across every channel.
Tier 4
Ongoing support to refine, retrain, and evolve your AI infrastructure over time.
Format: Ongoing monthly advisory and system support.
Promptworks partner plan
Format: Ongoing monthly advisory and system support
Best for: High-output teams that want to evolve their prompt infrastructure over time
Prompt reviews and GPT tuning
Monthly system updates and content optimisation
Strategic check-ins with our AI advisors
Outcome:
Keep your AI systems sharp, relevant, and aligned as your business evolves.
Tier 0
AI readiness
Format: Self-serve kit (PDF primer, onboarding video, or quiz)
Best for: Teams new to AI and prompting
A short explainer: "What is Prompting?"
A glossary of key terms
An optional AI readiness quiz
Tier 1
Promptworks intro
Format: 60-minute live webinar
Best for: Anyone curious about how AI can enhance communications work
What prompting really is (and isnʼt)
How to spot the difference between strong and weak prompts
Real-world use cases in marketing and PR
Tier 1.5
Prompt clinic (optional add-on)
Format: 4560 minute interactive session
Best for: Teams who want to see prompting applied directly to their work
Real-time prompt troubleshooting - live prompt refinement
Interactive Q&A
Coaching on real-world content scenarios
Tier 2
Promptworks workshop
Format: 3-hour hands-on workshop
Best for: Comms and marketing teams ready to build internal AI fluency
The 10 principles of effective prompting
How to prevent hallucinations and errors
How to structure prompt libraries and workflows
Exercises tailored to your team's workstreams
Tier 2.5
Promptworks build lite
Format: Fixed-fee system starter pack
Best for: Teams looking to pilot GPT-based systems with low lift
A Custom GPT assistant trained in your brand tone
5 reusable prompt templates
A quick-start user guide
Tier 3
AI systems consultancy
Format: 14 week custom engagement
Best for: Teams ready to operationalise AI across comms functions
An audit of your content workflows
A complete prompt library tailored to your use cases
A brand-trained Custom GPT system with handover support
Tier 4
Promptworks partner plan
Format: Ongoing monthly advisory and system support
Best for: High-output teams that want to evolve their prompt infrastructure over time
Prompt reviews and GPT tuning
Monthly system updates and content optimisation
Strategic check-ins with our AI advisors
Your program director
Darren Boey
A former Bloomberg editor turned startup storyteller who has been working with AI content creation since 2021. He has 25 years of experience spanning global finance, digital media, and brand communications. Darren led editorial desks during the Global Financial Crisis, built crypto comms functions from scratch, and launched apps in sports and Web3.
How UnMute uses AI
Research assistant
Co-pilot
To accelerate
Content creation
Client research
Competitor research
Strategy ideation
Campaign ideation
What participants say
This session was the perfect 'toe-dip' for an AI-curious marcomms and strategy leader. I came away with curiosity for how AI can replace workflows and how we can redeploy capacity in to more value-add work.
Right after the session, I went into my own ChatGPT environment to reorganize and refine my prompts. The workshop definitely gave me a fresh sense of direction and practical ideas I can build on.
Darren shines a light on how to get more out of AI. Starting at the very beginning, he demystifies "prompting" and other tools to help build confidence and clarity so you can get what you need for yourself and your business.
Are you ready to UnMute?
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